West Longbridge

Our plans for West Longbridge will help drive connectivity and growth across Longbridge town centre. We plan to regenerate 75 acres of brownfield land to deliver up to 5,000 new jobs, up to 395 new homes and 27 acres of high-quality landscaping and open space.

We intend to submit an outline planning application for 395 new homes to Birmingham City Council in June this year. As part of our commitment to the Longbridge community, we want your views to help shape the future of this site, so we’re asking for your feedback on our proposals.

Although the initial planning application will be for up to 395 homes, our commitment to deliver employment on the remainder of West Longbridge remains. We will submit plot by plot applications for employment space on the site, meeting the specific needs of the modern, high tech businesses who will provide up to 5,000 new local jobs here.

New jobs – high quality and local

Our plans will see up to 900,000 sq ft of employment space available for the high tech industries of the future to create high-quality, sustainable jobs for local people. We are already in discussions with several companies interested in locating to West Longbridge from across the advanced manufacturing, research & development and health & life sciences sectors.

By providing high-quality homes alongside modern employment space both here and at the former MG site, our hope is people will choose Longbridge as a place to live and work, improving quality of life, reducing traffic impact, and delivering a post- Covid working environment that recognises the ‘new normal’ for a 21st century workplace.

West Longbridge will benefit from existing bus and train links, pedestrian access and cycle routes, helping people access local jobs through a range of transport methods.

Our vision for West Longbridge is to deliver a commercial district that brings new and innovative technology and jobs to the area where local people can access employment, without the need for excessive travel. By delivering new jobs in Longbridge, we will help boost the local economy and the vibrancy of the town centre, ensuring its sustainability for the long term.

The development of West Longbridge is estimated to generate over £300 million of private sector development for the local economy, resulting in almost 4,000 jobs in the infrastructure, build and fit-out stage of works. This is on top of up to 5,000 permanent jobs created once the site is fully occupied.

Now we are looking to go further and deliver even more improvements for the community of Longbridge. We moved our Head Office here in 2014 and now we want to work with you to regenerate the community we all call home. This consultation is your opportunity to have your say on our plans for West Longbridge. Later this summer we will be submitting a second planning application for the former MG site, which will be subject to a separate consultation.

New neighbourhood – alongside the River Rea

Our plans for up to 395 new homes on the site will be located near to existing residential development and accessed by a boulevard style road with a new bridge over the River Rea.

This new neighbourhood will provide a minimum of 20% affordable homes and deliver much needed housing for the local community with a mix of sizes, types, and tenures. We will deliver a cohesively planned mixture of apartments, terraced town houses, semi and detached properties, arranged to overlook and interact with the richly landscaped new River Rea green corridor.

The site will benefit from existing bus and train links, pedestrian access and cycle routes, helping people access local jobs through a range of transport methods.

By regenerating this site, we are making just over a third of it accessible to the public, improving access around the River Rea, creating a corridor of green space and accessible public realm right next to the Town Centre. This regenerated public space will also include a new linear neighbourhood park and a new 1.35km cycling and walking route, connecting Longbridge town centre with Rubery.


Our plans will be rooted in the community, ensuring this new development integrates with the existing neighbourhood. We will deliver a site that is environmentally friendly, helps to reduce energy consumption, enables more electric vehicles to be used for travel and that has all the facilities people will need, on site, through careful design and planning.

Over a third of West Longbridge will be opened-up to the public, providing wonderful green spaces for the community to enjoy. Set around the banks of the River Rea, this new community space will include over 25 acres of green space, including a new 1.35km cycling and walking route to connect Longbridge town centre with Rubery, new parkland, community orchard and open spaces for people to enjoy.

The River Rea Linear Park will be almost a mile long, with the total area of green space across West Longbridge being the same as 400 tennis courts.

Our vision for West Longbridge is to create a neighbourhood for work and living where people can access fabulous green space alongside the River Rea. Our masterplan shows residential development alongside the river with employment land fronting onto the Bristol Road, helping create the important connection to Longbridge Town Centre.

Click on the image to enlarge the masterplan.

Our timeline for West Longbridge

MAY 2021

Public Consultation

JUNE 2021

Planning application submitted


Council considers application and carries out consultation


Planning application determined
Complete earthworks and river works


Commercial development construction commences


Complete highways, services and landscaping works
Residential construction commences

We are in the process of preparing a planning application to be submitted to Birmingham City Council. We have already engaged with local stakeholders, businesses, local Councillors and Members of Parliament. Now we are asking for your views on how to take West Longbridge forward and deliver the largest brownfield regeneration scheme in Birmingham.

Your feedback

Let us know your thoughts on the plans we have developed. Please complete this short questionnaire to share your views on West Longbridge.